Merchant resources

MARKETING TIPS

Educate Your Staff

The more well-versed employees are in the Care Card program and the work of Family & Children’s Services, the more likely they will ask every single customer to buy a Care Card. Once shoppers know they can receive a 10-20% discount on their purchase, they will likely buy a Care Card AND more merchandise.

Use Care Card Marketing Materials

Care Card merchant packets include posters, window clings and table tents. Yard signs are also available. Utilize these materials in visible, high-traffic areas so that customers know what Care Card is and how they can save money in your store.

Email Your Customers

Share your excitement about Care Card to your customers through email prior to and during the Care Card shopping event. Include Care Card artwork (download above), photos of current merchandise and details about the savings they'll receive when they use a Care Card at your store.

Host an Event

Invite your customers to a special, Care Card-specific event at your store or restaurant - such as a brunch, a trunk show, extended hours or a pre-sale. Be sure to email us at carecard@fcsok.org with all the details. We will include it in Care Card special events email marketing and share on social media.

Advertise Locally

Do you advertise with TulsaPeople or another local or online publication? Make your October ads Care Card specific to let readers know you are a participating merchant. Download artwork for your ad above.

Share on Social Media

Social media is an effective (and free!) way to get the word out about your participation as a Care Card merchant. Create your own posts using Care Card graphics (download above) and share our posts from Facebook, Twitter and Instagram. You can also invite friends and customers to RSVP to our Care Card Facebook event.

Have questions or need help brainstorming marketing ideas? 
Please contact us at carecard@fcsok.org or (918) 560-1115.